· Apr 15, 2017 at 9:04 am
After weeks of hype and teases, Fiat Chrysler Automobiles (NYSE:FCAU) let the 2018 Dodge Challenger SRT Demon out of its cage in an appropriately over-the-top event in New York this past week.
Yes, there was an actual cage — and a whole lot of tire smoke. But there was some solid business thinking behind the madness.
Well, since I’m driving a Dodge Dakota these days I should probably get the Demon, too…
Only logical thing really.