I’m not knocking this guy’s stuff because he was following convention for this project but seriously. This is an actual object method name I just ran across:

$dm_advertisements->GetClickThroughDataForNewsletterEntriesWithAdvertisementForNewsletterEmailBlasts();

If it were me, I’d have named it:

$advertisements_dm->get_clickthroughs_for_emailed_newsletter_entries();

Readability for the win.

#devhell