Everyone’s spending increasingly more consumption time dicking around in apps and snacking on bite-sized social content instead of browsing websites and searching Google.
Publishers are relying more on social traffic not because Google’s squeezing them out, but because that’s where everyone went. The dominance of mobile usage, social networks, and YouTube, plus attention-competition from apps, are the real problems for web publishers and blog writers.
The social and app revolutions haven’t been purely additive — much of the time people spend on those now has come at the expense of search, RSS, and bookmarks.
You’ll get no arguments from me. I tend to skim the social medias more than Googling these days. All the peeps are there and I’m much more interested in what they’re doing and reading than rummaging around with what Google has to offer. A peep’s opinion that I trust has much more weight than a search algorithm.
I’m still a big proponent of RSS, I’m in my RSS reader at least twice a day. There’s a whole lot of bullshit on the web and I prefer sticking with the sites that make it easy for me to get and read their content. And I only subscribe to blogs and sites that I trust as well.
Wikipedia is another frequent stop. I’d rather start my research there with measure of quality than starting with a blank page of Google unless I’m looking for very specific technical items. Then I always seem to end up on Stack Overflow anyways.
Maybe that’s the whole thing. Maybe it all comes down to trust.
#socialmedia #internetss #trust
tism · Feb 26, 2015 at 6:27 pm
Yup indeed.
Got my celebration e mail from Mr Mozilla Mark Surman:
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