Making More Outside The App Store

Our charmingly simple audio recording app Piezo was originally distributed in both the Mac App Store and via direct sales, but it has since left the App Store.

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The restrictions and limitations of the Mac App Store ultimately led us to remove Piezo on February 12th, 2016. We’ve now been selling it exclusively via our site for a year.

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Let’s look at another chart (shown above), this time showing our revenue for the four quarters before removing Piezo from the Mac App Store, and the four quarters since.

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This result might seem counterintuitive. Piezo’s price remained the same, and unit sales went down, so how could we have earned more revenue? The key to understanding this is remembering the cost of being in Apple’s App Stores — 30% off the top of every sale. Despite making slightly fewer sales, we earned more money by avoiding paying that oversized commission to Apple.

I’ve went back and forth on whether or not to sell my products on sites like Amazon, eBay, and Etsy.

The main reason why I don’t is because I don’t want to pay them. I don’t sell as many units but I keep all the money.

#apple #forsale