Why Fiat Chrysler Automobiles Created the Insane 2018 Dodge Challenger SRT Demon — The Motley Fool
After weeks of hype and teases, Fiat Chrysler Automobiles (NYSE:FCAU) let the 2018 Dodge Challenger SRT Demon out of its cage in an appropriately over-the-top event in New York this past week.
Yes, there was an actual cage — and a whole lot of tire smoke. But there was some solid business thinking behind the madness.
Well, since I’m driving a Dodge Dakota these days I should probably get the Demon, too…
Only logical thing really.
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