Netflix, Qwikster: Two sites, two queues

Netflix is splitting into two companies – one for streaming and one for DVD rentals – in a few weeks. And while the services and prices won’t change, the company’s move could have a side effect that’s likely to annoy its customers: a bit of extra work.

One drawback of the split: “… the Qwikster.com and Netflix.com Web sites will not be integrated,” said Netflix chief executive Reed Hastings in a company blog post. “So if you subscribe to both services, and if you need to change your credit card or e-mail address, you would need to do it in two places.”

Personally, I want them integrated. I don’t want different sites for DVDs and streaming. I don’t want different accounts and different website searches. What I want is a great site to find the movies.

There’s more going on that we know. My money is that Hollywood is twisting Netflix’s arm in one way or another and this split is a direct reflection.

Elsewhere:

• 10 things to remember about Netflix while scratching your head about Qwikster
• Net Flixup
• Netflix Forcing the Issue Too Soon
• Netflix Makes Another Video Apology via Conan O’Brien and Team CoCo

#netflix #movies