Netflix Abandons Plan to Rent DVDs on Qwikster

“We underestimated the appeal of the single web site and a single service,” Steve Swasey, a Netflix spokesman, said in a telephone interview. He quickly added: “We greatly underestimated it.”

I bet they had truckloads of test cases that said “Ya, I want to make my life harder.” And lettuce not forget, we were just dinged on a price increase.

Elsewhere:

• Qwikster: Gonester!

#netflix