In lawsuit, Elburn company claims Facebook page secretly favors advertisers

In its lawsuit, Patriot Heating and Cooling argues Kevin Ketchum gives preferential treatment to advertisers on the “What’s Happening” pages — for which Ketchum serves as administrator. The site has more than 100,000 members in Aurora, Batavia, Campton Hills, Elgin, Geneva, Naperville, Elgin and St. Charles.

The suit argues that Ketchum has intentionally deleted posts from community members that are favorable to the competitors of Ketchum’s advertisers, let a disparaging post about Patriot stay up on the Facebook page, thereby hurting the company’s reputation and future business, and has engaged in a deceptive practice by taking ads without disclosing this information.

This is from 2017 but still good. I’ve had my own run-ins with Ketchum and his “What’s Happening” Facebook groups.

Actively deleting recommendations if they’re not on his advertiser list is pretty shady when most group members think it’s community page.

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