Talk about going to the extreme for one market demographic..

Dr Pepper Ten: ‘It’s not for women’

Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims “It’s not for women.” The soft drink was developed after the company’s research found that men shy away from diet drinks that aren’t perceived as “manly” enough.

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Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper’s marketing is women-friendly, the ad campaign for Ten goes out of its way to eschew women.

Dr. Pepper: can’t we just have regular Dr. Pepper packaging with the word or number “10” by the logo? See example.

You’ll probably capture a greater market share appealing to everyone instead of simply the macho men.

Are women going to think I’m chauvinist? Are men going to think I’m an asshole? Will my dog bite me?

The thing is, most people don’t want to stand out, they want to blend in. Don’t give them a reason to be the butt of someone else’s joke.

Let’s just be cool - not dainty, not macho - ya know, like the regular Dr. Pepper.

PS. Real macho men drink Old Style with a complete disregard for public safety and/or calories.

#corporatedollars